Tuesday, July 21, 2009
Etienne Says: Time to go Digital
We just saw the following letter to the editor in Entrepreneur Magazine.
Turns out, Etienne is an active user of coverleaf and an avid reader of many magazines. Thanks for the heads up, and you can be sure we'll talk with Entrepreneur!
Turns out, Etienne is an active user of coverleaf and an avid reader of many magazines. Thanks for the heads up, and you can be sure we'll talk with Entrepreneur!
Labels: Coverleaf Letters
Thursday, July 16, 2009
Magazines Can Succeed on the iPhone
The recent Forbes.com article Magazines Struggle on the iPhone misses the point by focusing on iPhone developers who don't really understand magazines.The article is from the iPhone developer point of view, stating "...publishers also expressed interest in iPhone apps but wanted to pay the firm through revenue-share deals, meaning it would have to shoulder more of its development costs upfront." Translation: publishers don't feel like paying $50K for an iPhone app with an iffy upside.
It's still early days. The iPhone user wants a great reading experience: an application that blends branded content plus 'real time' information and a way to engage with other readers and the publication.
The challenge is that many iPhone developers don't yet understand the unique value of a magazine (i.e., the high quality layout and branded feel), and at the same time the magazine needs to significantly add value to what exists on the print page.
Texterity, working with our publishers, is developing a true next generation mobile application that leverages the branded content and the capabilities of the devices. This includes iPhone, Blackberry, Palm Pre, and what we expect to come soon -- a "super smartphone" device with a larger display.
Sunday, July 12, 2009
Texterity User Interface - Coverleaf Reader Tutorial
View our full tutorial video on the lastest Texterity digital edition reading interface -- the Coverleaf Reader. This 10-minute video covers all the features and benefits, including:
- The Technology Behind Texterity's Coverleaf Reader
- Increasing your Bottom Line
- Enhancing the Viewer’s Experience
Thursday, July 9, 2009
Asset International ai5000 goes "Designed for Digital"
A great example of a "Designed for Digital" publication which is "screen ready" is the new launch from Asset International, ai5000. Min online ("ai5000 Aims for the Super Money") noted the recent launch, stating "In tough economic times publishers can go one of two ways... Either re-target your content towards budget-conscious readers with belt-tightening tips, or look for the places where the big money still resides."
Revenue Generation is provided by sponsorships from Northern Trust, State Street, Bridgewater Associates, and PanAgora Asset Management. Using Texterity's platform, the digital edition can be viewed directly from the web via it's "branded" URL (www.ai5000.com), through google and bing web searches, twitter, and social networks. Asset International plans to re-market its larger suite of institutional research, webinars, conferences and sponsored round tables to high-end customers.
To view the inaugural issue, go to www.ai5000.com.
Revenue Generation is provided by sponsorships from Northern Trust, State Street, Bridgewater Associates, and PanAgora Asset Management. Using Texterity's platform, the digital edition can be viewed directly from the web via it's "branded" URL (www.ai5000.com), through google and bing web searches, twitter, and social networks. Asset International plans to re-market its larger suite of institutional research, webinars, conferences and sponsored round tables to high-end customers.To view the inaugural issue, go to www.ai5000.com.
Labels: Designed for Digital, Revenue
Wednesday, July 1, 2009
Link to a page in a Texterity online magazine
One of our friendly readers (Torley) has posted a nice short video explaining how to share a page of a Texterity digital edition with others.
Link to a Page in a Texterity Online Magazine
Torley, thanks for sharing. Good news! In our new release of the Texterity reader interface, the "share" function is much easier to find and use. And, the URL line always has the page number included!
Link to a Page in a Texterity Online Magazine
Torley, thanks for sharing. Good news! In our new release of the Texterity reader interface, the "share" function is much easier to find and use. And, the URL line always has the page number included!
Labels: Texterity
Thursday, June 11, 2009
Introducing Coverleaf Reader: The Next Generation User Interface for Digital Editions
See the next generation digital edition reading interface. The Coverleaf Reader! Jam-packed with new features such as one-click social networking, innovative navigation, and customizable areas for video, social networks, and other add-ons. The webinar demonstration is tomorrow - you can register at www.texterity.com/webinar/.
Or, see the video:
Or, see the video:
Friday, June 5, 2009
Palm Pre - YAMD (Yet Another Mobile Device)
The mobile devices are coming fast and thick now with the release of the Palm Pre this weekend. This device is getting tons of publicity as a possible 'iPhone killer', but the early returns are that without significant application support, it will be a tough road.
As a provider of services to magazines, Texterity continues to develop our iPhone application suite and also is supporting the Kindle with future support for other XML based devices. Players such as Apple and Amazon (who have the distribution power) have the early lead, but magazines are still "second class citizens" behind ebooks and feeds for most devices.
As a provider of services to magazines, Texterity continues to develop our iPhone application suite and also is supporting the Kindle with future support for other XML based devices. Players such as Apple and Amazon (who have the distribution power) have the early lead, but magazines are still "second class citizens" behind ebooks and feeds for most devices.
Wednesday, May 6, 2009
Kindle DX provides path for magazine publishers
Finally it's official -- the Kindle DX was announced this morning.The most interesting aspect of this device is the size, and the ability of the device to display a "magazine" format with a full-page PDF representation. It remains to be seen whether an XML-based representation (allowing reflow and better linking) is better than the "PDF" mode, but we'll work that out.
Texterity is working with our publishing partners to make all our magazines available on the Kindle, both paid and controlled, as we have done already with the iPhone and iPod touch.
I am personally very excited to see this device, and think that it provides a real breakthrough in the reading experience. And, in expanding the audience for magazine and newspaper content.
Labels: Amazon Kindle, mobile
Friday, April 10, 2009
Examples of "Interactive Magazines"...Thanks Joe!
Joe Pulizzi of Junta42 was asking if we had examples of "interactive magazines", and here is an excerpt of my reply:
Here are a few examples of interactive magazines:
Enthusiast:
Driver's Republic -
Contains integrated videos and innovative advertising, including IAB ad units.
Consumer:
Organic Style -
Interactive pages allowing changes of clothing by season, zoom in on areas, interactive recipes.
B-to-B:
Consumer Goods Technology -
Interactive elements to bring readers into the edition.
Joe -- thanks for asking!
Here are a few examples of interactive magazines:
Enthusiast:
Driver's Republic -
Contains integrated videos and innovative advertising, including IAB ad units.
Consumer:
Organic Style -
Interactive pages allowing changes of clothing by season, zoom in on areas, interactive recipes.
B-to-B:
Consumer Goods Technology -
Interactive elements to bring readers into the edition.
Joe -- thanks for asking!
Labels: Designed for Digital, Examples, IAB, Junta42, Revenue
Thursday, April 2, 2009
If you don't change in today's media world, you're toast
"If you don't change in today's media world, you're toast," says Jeff D'Alessio, Editor-in-chief, Sporting News. The Texterity digital edition of Sporting News Today is featured in this Fox News video clip, and makes the case that digital editions can be a path to success for print brands.See the video by clicking here.
Labels: Sporting News Today, Texterity
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